Indigo

Out of Home

Indigo Books & Music Inc., founded in 1996 and headquartered in Toronto, Ontario, is Canada’s largest book, gift, and specialty toy retailer. The brand is Canada’s last remaining national bookstore chain.

Indigo represents Indigo Books & Music, Chapters, Coles, SmithBooks, IndigoSpirit, and The Book Company.

In this concept, Canadian readers are reminded that great reads last a lifetime; so long as they have the shelfspace for them. Leveraging Out of Home street level billboards in close proximity to Canada’s major malls and shopping centre’s, the campaign’s objective is to ramp up in-store visits and traffic to Indigo’s website.