Roots Canada

Social

Out of Home

Founded in 1973 in Toronto, Ontario, Roots Canada has established a distinct name for themesleves in the Canadian retail space.

The Roots brand is identifiable amongst majority of Canadians, the signature beaver logo and their salt & pepper fabric patterning help distinguish the brand, setting them apart from all other retail competitors.

In this concept, Roots Canada Social in-feed Instagram posts, in addition to Out of Home billboards, are leveraged to intercept both mall-goers and online traffic which fall into their target audience.