Wendy’s If it’s square. it’s fresh.

Since its inception, the Wendy’s franchise USP has always been never frozen, square beef patties. The steady decline of the fast food giant calls for a campaign to reinvigorate what made them special in the first place.

Insight: The world around us can resemble food.

Bid Idea: Circular items reminiscent of your average fast food burger are no match when compared to a never frozen Wendy’s beef patty.