7-Eleven Canada’s Supreme Gulp Sweepstakes

7‑Eleven's North American parent, Seven & i Holdings, reported softening personal consumption and plan to close 645 Canadian stores in 2026.

To help turn the tide, 7-Eleven will be launching their Supreme Gulp Sweepstakes across participating Canadian 7-Eleven locations. 7-Eleven stores will have LTO Big Gulp cups with redeemable peel-away QR codes.

Customers who purchase a Big Gulp can peel and scan the QR code to enter for a chance to win Limited Edition 7-Eleven x Supreme merch, while supplies last. The customized 7-Eleven x Supreme merch is purposed to drive hype, awareness, and brand recognition during a historically unstable financial period for the company.

7-Eleven’s Supreme Gulp Sweepstakes campaign will be promoted on Instagram, OOH Transit Shelters by School Zones, and 7-Eleven In-Store Displays/Signage.

Campaign Objective: Capture the attention of young students and early-age adults with an LTO sweepstakes too good to pass up. Increase Big Gulp sales across participating 7-Eleven stores in Canada. Strengthen 7-Eleven brand recognition by driving hype and awareness of the nationwide sweepstakes.

Target Audience: M/F, 80/20 (19-25)

Geo Targeting: Canada, Participating 7-Eleven Stores

Lifestyle Attributes: Students, Active on Social Media, Value Friend Groups, Into The Next “FAD”

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