Costco & Reddit, Members Only

Summer Sampler Giveaway

Costco Canada and Reddit are heating things up with their “Members Only Summer Sampler Giveaway”

The r/CostcoCanada subreddit boasts 217K followers and counting! An interactive community of Redditors where Canadian Costco members share their thoughts, opinions, and observations on all things Costco.

This summer, Canadian Costco members will let fellow Redditors know which Costco products are worth sampling to the masses. Costco Wholesale will monitor the r/CostcoCanada subreddit for products that receive the most positive reception. Standout products will then be shortlisted where Redditors can vote for their preferred Costco Summer Sampler.

Select Redditors will see the Costco products they’ve vouched for available for sampling at participating Costco Wholesale locations, they’ll also receive a $250 Costco Gift Card.

Campaign Objective: Prompt Canadian Redditors to share their thoughts on products sold exclusively at Costco Warehouses across Canada.

Target Audience: M/F, 50/50 (25-54)

Geo-Targeting: Costco Wholesale Warehouses in Canada, Canadian Redditors

Lifestyle Attributes: Seek Value, Leave Reviews, Active on Social Platforms.