Jack Link’s Ancestral Tree

Jack Link’s Meat Snacks is a company that was officially founded in 1986, although, their roots date much further back. During the 1880’s, a man by the name of Chris Link settled in Wisconsin with his family’s secret sausage recipe.

What started as their great-grandfather’s Original Kippered Beef Steak, has now transformed into the Jack Link’s product line up that we see today; with over 1000 variations of mouthwatering meat snacks sold across Canada & The US.

The roots of this campaign serve as a tribute to their heritage, educating consumers of the Link family’s humble beginnings, legacy, and of course; their love of beef jerky. The symbolic ancestral tree will make its way to in-store displays and social feeds, customers will be prompted to scan the QR code on either formats to drive traffic to the Jack Link’s website.

All Jack Link’s Meat Snack packages will be stamped with the same QR code for the duration of the campaign.

Campaign Objective: Educate the Jack Link’s target audience on the brands heritage, informing them of the Link family’s humble beginnings, roots, lineage; and how the Jack Link’s brand came to be one of North America’s favourite snacks.

Target Audience: Males 25+

Geo-Targeting: Canada & US

Lifestyle Attributes: Camping, Boating, Fishing, Hunting, Adventure-Seeking.