Saje & Manduka Brand Partnership

The SAJE Natural Wellness Healthy Rewards Program has made some headway since the company’s inception in 1992. Customers collect 1 point for every $1 spent; points can later be redeemed in exchange for free wellness gifts such as lotions, rollers, and essential oils.

Manduka is a premium yoga brand known for their high quality and well-designed products, their products are priced accordingly, and are out of reach in most cases to the average consumer.

In this partnership, both brands come together on a mission to spread wellness to the masses; every 100 points collected through the SAJE Natural Wellness Healthy Rewards Program will automatically issue an online voucher where customers can receive 25% off their purchase when checking out on the Manduka online store.

The SAJE Natural Wellness & Manduka brand partnership is an incentive for wellness enthusiasts to get the best of both worlds, simultaneously creating an entry point for customers who are priced out of Manduka’s premium product line up. The Saje Natural Wellness & Manduka brand partnership will be promoted through Instagram In-Feed Posts, Out of Home Billboards by Shopping Centres, In-Store Displays/Signage, as well as promotional web banners on the official websites of both brands.

Campaign Objective: Increase Saje Natural Wellness in-store retail sales by promoting their Healthy Rewards Program. Simultaneously incentivize Saje Natural Wellness shoppers to explore the Manduka brand for all their premium Yoga/Workout essentials.

Target Audience: M/F, 20/80 (21-35)

Geo-Targeting: Canada’s Major Cities

Lifestyle Attributes: Health Conscious, Yogis, Gym-Goers.