BlenderBottle’s BlenderBall is a patented wire whisk. Since its inception, it has won over the overwhelming majority of gym goers worldwide.

The BlenderBall dispenser is equal parts quirky and mnemonic, taking anyone using a shaker on a trip down memory lane, giving the people what they didn’t know they needed.

Insight: A wire whisk gone missing shouldn’t spell the end of a BlenderBottle.

Big Idea: Invite anyone using a shaker to experience the advantages of BlenderBottle’s Blender Ball wire whisk. Planting a seed of consideration while emphasizing the brands durability as best of its class in competitor playgrounds.