The few key US players who’ve monopolized Canada’s potato chip aisles need no introduction. Implementing cost cutting measures in the age of shrinkflation has been a noticeable let down.

Hardbite potato chips run counter to the new norm, with unique flavours cooked in avocado oil and made with non-GMO ingredients. Each bag contains significantly less air, supplying chip lovers with more of the good stuff.

Insight: Shrinkflation has shifted consumer focus to fixate on everything but the product they’re purchasing.

Bid Idea: Noticeably less air emphasizes that less is more.

Hardbite