Lush Cosmetics is stopping people in their tracks, the “What’s The Lush?” campaign transports passerby’s while on the go to various parts of the globe.

Educational takeovers by Canadian Airport arrivals gates, underground subway stations, and informative in-store digital touchscreen displays. Combining transparency and discovery where people least expect it.

Insight: Habitual purchasing patterns have dissolved the importance of what goes into mainstream cosmetics.

Big Idea: Offer a line of sight into blind purchasing behaviour by immersing the general public in a memorable educational experience.

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