Planet Fitness

The core values of Planet Fitness are Passion, Excellence, Respect, Transparency, and Integrity. All of which, inevitably tend to take form as we progress through life.

By combining milestone visuals with colour coated elements reminiscent of a Planet Fitness-inspired purple; the campaign seamlessly echos the brands tone of voice, resonating with its core target audience without having to say much.

Insight: The backbone of fitness goes well beyond physical activity.

Big Idea: How we show up at the gym is a mere reflection of how we show up outside the gym.