The great outdoors is a common variable which reappears in Jack Link’s marketing strategy. Complimented by a play on words, Canada’s favourite jerky brand calls on nature to come out and have some fun.

Jack Link’s. Only as great, as the great outdoors.

Insight: Jack Link’s wouldn’t be Jack Link’s, without the great outdoors.

Big Idea: Pay homage to the great outdoors, playing a pivotal role in the success story of Jack Link’s.

Jack Link’s The Great Outdoors