Jack Link’s The Great Outdoors

(Wildfire Initiative)

It’s no secret that the Jack Link’s brand is attributed to the great outdoors. Due to extreme temperatures, wildfires have run rampant this year; overtaking the very lands that make the brand what it is today. Jack Link’s is launching an initiative to help combat wildfires, aiding the brave men and women who put their lives on the line in order to salvage the sacred woodlands many call home.

Canada’s favourite jerky brand is stepping up to the plate, donating care packages of meat products to help fuel Canadian Firefighters & SAR (Search and Rescue) teams while out on their mission to extinguish wildfires. Supporters can also make personalized donations by heading over to the official Jack Link’s website.

Jack Link’s. Only as great, as the great outdoors.

Big Idea: Pay homage to the great outdoors, playing a pivotal role in the success story of Jack Link’s.

Insight: Jack Link’s wouldn’t be Jack Link’s, without the great outdoors.

Lifestyle Attributes: Camping, Boating, Fishing, Hunting, Adventure-Seeking.