October is National Audiology Awareness Month.

Audible seizes the opportunity to participate by weaving fixed in-app volume settings into the user experience. Challenging listeners to be mindful of their hearing health when tuning into their audiobooks.

Insight: Hearing loss has a subjective perception, as its deficiencies can be less apparent when compared to our other senses.

Big Idea: Challenge Audible subscribers to tune into their favourite audiobooks, with one caveat, fixed volume settings; encouraging users to “listen in” on their hearing health.

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