Kraft Heinz understands everyone’s got a sea of flavour profiles stashed away in their pantry.

Our flavour preferences can reveal much more than we’d like to let on. On that note, an all-new line up of Kraft Heinz flavoured mayo can turn internal cravings into unkept secrets.

It’s about time the internet does what the internet does best; by uniting foodies to vouch for their main squeeze.

Campaign Objective: Drive engagement across social channels by promoting the vast variety of Kraft Heinz mayo flavours in playful and humorous fashion.

Big Idea: Flavour preferences can tell you A LOT about a person.

Insight: Flavours speak to a foodies heart and soul.

Lifestyle Attributes: Foodie, Home Cook, Active on Social Media.