Costco Parking Lot Wars Peace treaty

Public spaces are filled with unspoken realities that majority consider “the norm,” from no talking in a movie theatre, to using your indoor voice in a library, the list goes on. Costco members understand the unspoken code at play when traversing a Costco parking lot. The online social exposure surrounding Costco parking lot wars highlight the negative aspects of customer experiences.

Costco Canada is flipping the online ridicule on its head by leveraging an inescapable format, shopping cart ads. Low-cost and effective illustrations reminding Costco members to choose peace over war in their parking lots.

Campaign Objective: Address the negative stigma associated with Costco parking lot wars while reminding Costco members to be mindful of their behaviour behind the wheel.

Bid Idea: Tap into the unspoken reality of Costco’s parking lot wars.

Insight: Costco parking lots are at war, a peace treaty amongst warehouse members is long overdue.

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