Spotify City Walk

Spotify has taken over the music scene with seamlessly instantaneous access to the world’s music catalogs. With so many artists and playlists to pick from, it’s easy to get lost in our own libraries.

The first ever Spotify City Walk is positioned to garner the attention of city dwellers while out on their everyday stroll. Recommending playlists that suit the urban environment in which they are placed.

Not only does the Spotify City Walk make city strolls more memorable, it initiates discovery across playlists and songs by leveraging city sidewalk floor decals and wild postings; ultimately increasing streaming numbers while cleverly accumulating geo-data amongst Spotify’s urbanized target audiences.

Big Idea: Stop city dwellers in their tracks while positioning Spotify as the superior music streaming platform.

Insight: With the right music playing, city walks come to life.

Lifestyle Attributes: City dweller, music enthusiast, tech savvy, explorative.

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