IKEA, Your Blueprint

Ikea’s creative output has always been to highlight the simplistic and low-cost designs unique to their brand.

“Your Blueprint” is positioned as a reminder, leveraging impactful lifestyle appeal visuals for audiences looking to create a home, as opposed to just furnishing a house.

The FRAKTA shopping bag will take on a new LTO blueprint-inspired design; with appearances on the official Ikea Canada Instagram page as well as Out of Home formats.

Insight: The strength of a house is predicated by its structural integrity, whereas for a home, it goes well beyond the structure itself.

Big Idea: Blank blueprints with lifestyle appeal overlay, dimming the light on showrooms, emphasizing that a home is made up of good times and fond memories.